Power of Health is a dynamic health brand and food store with a strong focus on catering to consumers with various food allergies and dietary requirements. A brand, offering dine-in and takeaway service from breakfast to dinner, celebrating healthy and tasty lifestyle. Healthy does not equal boring.
A concept that pushed the clients brand personality which is Honest, Exciting, Creative. It was decided that this brand would be different than the ones with the similar offer in the market – representing a positive healthy lifestyle rather than sterile and boring.
The essence of the brand we highlighted is ‘Honest Choice’. The use of a vibrant colour palette and striking diagonal patterns are used to attract & engage, creating a unique graphic and interior look & feel, that showcased diverse choice of ingredients.
The combination of natural materials and open shopfront create an inviting environment, whilst the viewing panel through to the prep kitchen sparks interaction with the chefs & showcases the creative theatre behind the menu.